Did you know that more than 90 percent of prospects begin their search for a dentist online? Not only that, but 86% of prospective patients says they trust online reviews and consult them before scheduling an appointment.
You never get a second chance to make a first impression. So smart dentists will pay close attention to what prospects will learn about their practices when they search.
Most dental practices still get a fair number of new patients from their existing patients. But online reviews are the new word-of-mouth advertising, and as the saying goes, “Once it’s on the internet, it’s forever.” If your online reviews aren’t overwhelmingly positive, you’re at a major competitive disadvantage.
You First Impression is in the Stars
Almost all online review sites offer the opportunity to provide a “star” rating for the practice, usually on a 1 – 5 scale. Stars matter, because they’re a snapshot of how people feel about you and your practice. If your listing on a review site has a 4.1 star rating, and one of your competitor’s has a 4.8 rating, prospects may not even look at your reviews.
And those prospects are lost to you.
That’s why 4- and 5-star reviews are so crucial in your efforts to attract the patients you want. The more positive reviews you have, the less impact negative reviews have on your star rating.
Most dental practices don’t make getting reviews or managing reviews a priority. While understandable – busy practices are focused on treating patients – it’s a major mistake.
Dr. David Maloley of Colorado knows the importance of online reviews. He said, “Google has replaced the Yellow Pages. Having great reviews online is the way of the future. Scratch what’s not working and double-down on the internet… To Ignore the web is at your own peril.”
RAVE
Reviews Are the Answer
SmartBox’s RAVE Reputation Management System is the cure for the hit-or-miss approach to review solicitation and management. RAVE automates the review solicitation process by sending review requests to your patients following each appointment. Recipients can choose to receive communications by SMS or email. And your practice is automatically notified via email when a new review is received.
RAVE will get your practice many more online reviews. But the other side of the equation is managing reviews, and RAVE simplifies and streamlines that process. 4- and 5-star reviews are automatically promoted to popular review sites where web crawler will find them and boost your online ranking.
Take advantage of the one-touch “respond” option to begin dealing with the unhappy patient or prospect.
Rave integrates with your practice management system with no effect on system performance.
Boost Your Online Presence and Attract the Patients You Want
SmartBox’s RAVE Reputation Management System makes your dental practice very competitive online, even against larger and better-funded practices. Get your share and more of the prospects you want for a surprisingly affordable price.
You’re never locked into a long-term commitment. Cancel at any time.
For more information about Rave, visit ravereviewsystem.com or call one of our Digital Practice Consultants at 502-509-1413.
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