How happy are you with what walks through your doors? If you’re like the vast majority of dentists these days, you’re overwhelmingly getting low-value, insurance-driven patients. Not to mention a lot of one and dones with no loyalty to your practice.
That’s not to say that those patients don’t need and deserve dental care; they do. But have you ever wondered whether this is all there is to dentistry today? Hopefully not, because you don’t have to settle for having to work too hard for too long for too little in return.
Better Is Out There
Here’s a challenge for you. Go to www.usa.com and look up your market area. Find the demographic information about your market, including the number of families and the number of households with annual incomes over $100,000. If you’re in an expensive area such as New York City, San Francisco, or Palm Beach, adjust that income figure upward accordingly.
Do some simple math, and you’ll almost certainly discover that at least 20 percent of the households in your market have the discretionary income to go fee-for-service for dental care. More likely, your number will be between 30 and 40 percent.
Can you imagine what it would be like if 30-40 percent of your patients didn’t much care about what dental insurance would cover?
That Door Swings Both Ways
Getting better patients is only part of the equation. Smart dentists will also focus on keeping as many existing patients as possible. It’s orders-of-magnitude more expensive to attract a new patient than to retain one you already have.
How are you patient retention efforts going? If you’re getting patients with no loyalty, probably not all that well. However, patients with the resources to be choosy about their dentist also tend to be amazingly loyal. The lifetime value of these “better” patients is far greater than what you’ll get with a constantly-churning patient base.
You can grow your practice with a lot of patients churn, but you’ll work way too hard for too long to make that happen. And frankly, you don’t have to.
SmartBox is a practice growth firm specializing
in turning your marketing into bottom-line profits.
Here’s what that can mean for your practice.
We provide state-of-the-art dental marketing services that we can fine-tune attract more of the cases you want – implants, cosmetic, full-mouth reconstruction, sleep apnea, TMJ, you name it.
We help your front office convert more new patient callers to appointed patients. Don’t overlook the importance of this step; every prospect who calls your office but isn’t appointed is a complete waste of your marketing investment.
Finally, we help you retain more of your existing patients, potentially reducing the need to spend heavily to attract new patients.
If you’re ready for more and better, schedule your 25-minute Practice Growth Call to get your actionable growth plan and realize your practice’s full revenue potential. You’re going to leave this call with an action plan to add immediate revenue into your practice and overcome your most pressing problems.
You need more than just dental marketing to experience the practice growth you want. You’ll get everything you need with SmartBox.