Have you ever tried to hold a freshly-caught fish in your hands? It’s not easy. They’re wriggly, slippery things, and more often than not they escape from your grasp, at least temporarily.
You might not know it, but your front office staff is almost certainly letting new patients slip through their grasp over the phone. Permanently. And every prospect who calls your practice but isn’t appointed is a waste of your marketing investment.
SmartBox monitors and analyzes calls to our doctors’ offices on an ongoing basis. We were shocked to discover just how many calls during business hours weren’t answered at all, or hung up after being put on hold.
Our Call Quality Analysts also detected many instances in which a prospect could have been appointed, but the front office staff didn’t have the skills needed to seal the deal and set an appointment.
This isn’t to take away from anyone’s efforts. You hired your staff, and they’re certainly well-intentioned people doing the best they can. It’s just that their best isn’t as good as it could be.
The Problem With Dental Prospects
Many prospects who call a dental practice aren’t very forthcoming about their concerns and fears about dental treatment. It takes insight and real skill to elicit the objection behind the objection. For instance, the prospect may claim that price is the real issue, when in fact that prospect is terrified of seeing a dentist, but won’t admit it.
Some few people are naturals at taking control of a new patient’s call, eliciting and dealing with objections, and moving the call steadily forward to an appointment. For those who aren’t a gifted appointer of new patients, phone training that specifically deals with the hopes, concerns, and fears of dental patients can be invaluable.
SmartBox’s Patient Attraction Phone Training
& Certification
SmartBox is well aware of the limitations of “off the shelf” customer service training programs. That’s why we developed our proprietary, dental practice-specific phone training program to help dental offices appoint many more new patients.
Your staff must sell the value of your office while ensuring the caller feels welcomed, understood, and comfortable. Patient Attraction Phone Training gives them the tools they need to do exactly that.
Designed based on principles of applied psychology and our experience with hundreds of dental practices around the English-speaking world, Patient Attraction Phone Training provides on-demand video content, step-by-step instructions, and real-world examples to effectively teach your staff how to close more new patient opportunities.
Best of all, it’s shockingly cost-effective at just $247/month with no long-term commitments. So you won’t have to spend a fortune to start seeing an increase to both your revenue and new patient flow.
In fact, a number of the practices that have completed and fully implemented our training program increased their annual revenue by 30 to 60 percent without spending more money on marketing.
We’ve Made It Easy To Start Appointing More New Patient
Just visit FarBeyondPhoneTraining.com for more information and to order. You can also call one of our Digital Practice Consultants at 502-509-1413 for more information.Don’t keep letting new prospects slip through your front office’s grasp! Order SmartBox’s Patient Attraction Phone Training & Certification today!
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