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Dentistry is Too Good a Profession to Be This Bad
Being a dentist routinely ranks as one of the two best professions in the country, but you’d never know it by talking with a random cross-section of practice owners. You’ll hear complaints about neck...
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The Times, They Are a’Changing For Dentists
You’ve probably heard about “The Golden Age of Dentistry.” It’s a mythical period around the 1970’s to 1980’s when dentist success stories abounded. Dentists were purchasing second homes, jet-setting...
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Keep Your Dental Practice Solid in Good Times and Bad
Building a successful dental practice is a long-term prospect. Marketing that practice is an essential element in the quest for new patients. But the marketing that works when the economy is good won’t...
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Dental Practice Success Is Within Your Front Office’s Grasp
Have you ever tried to hold a freshly-caught fish in your hands? It’s not easy. They’re wriggly, slippery things, and more often than not they escape from your grasp, at least temporarily. You might...
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The Changing Facebook Equation For Dentists
2018 is ushering in some significant changes to Facebook, and dentists should take note. In January, Facebook let it be known that for page content to appear in individuals’ news feeds, it would...
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Did You Hear About Colin’s New Dental Marketing Book?
In 2017, Colin Receveur released a groundbreaking work about dental marketing in an uncertain age. The Four Horsemen of Dentistry: Survival Strategies for the Private Dental Practice Under Siege has...
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What’s In Your Dental Marketing?
You couldn’t operate your dental practice without having carefully designed processes and procedures in place. From dental insurance to billing to appointment-setting, your practice needs structure....
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Where Your Dental Marketing Dollars Are Wasted
The end goal of all your marketing efforts is to put more new dental patients in your chairs. Everything else – impressions, views, clicks, likes, shares, opt-ins – is just a means to that end. While...
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What Are Your Patients And Prospects Saying About You Online?
Online reviews are the new word-of-mouth advertising. But in this interconnected internet age, there’s one major difference. It’s not just a single person’s opinion, but dozens or hundreds of opinions,...
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Your Online Dental Content Has To Rock
One bit of marketing wisdom that’s been floating around for some time is that “Content is king” where Google is concerned. That wisdom holds true today and will probably remain so for a long time to...
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Put Your Dental Marketing On Autopilot
How many hours a week, a month, or a year do you spend overseeing your practice marketing? It’s not uncommon for dentists who manage their marketing to spend many hours out of work hours deciding on ad...
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Think Those New Dental Graduates Aren’t Coming?
The University of Kansas announced in February that it is continuing the work to establish a dental school on the Medical Center campus in Kansas City. The University apparently feels strongly about a...
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Let’s Cut Through the Dental Marketing “Smoke and Mirrors”
There are probably thousand of U.S. marketing firms offering services to dental practices. Some of those companies are good at what they do. Quite a few of them tend to specialize in one area marketing...
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Is Your Dental Practice Positioned to Profit?
How much time do you spend planning for the future? If you’re like most dentists, it’s maybe a quarterly thing: a review of your stock portfolio, eyeballing the practice’s finances, checking that your...
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Could 2018 Be the Year of the Woman Dentist?
Historically, dentistry is not a female profession. As recently as the 1970s, women made up only 15 percent of the graduating classes in dental schools. But now, women represent nearly half of all new...
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What Does It Take to Get Better Dental Patients?
How’s your dental practice marketing working for you? If you’re like the great mass of dentists, you advertise low prices, insurance acceptance, and specials. You can keep a practice going with that...
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Did You Go to Dental School to Write Marketing Content?
It’s an internet-driven world these days. Research shows that over 90 percent of dental prospects begin their search for a dentist online. And there’s no other advertising and marketing medium where...
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Is This The Future of Dentistry?
What’s in store for your dental practice? While no one has an (accurate) crystal ball, there are several industry trends that will certainly pose challenges for smaller, unaffiliated practices. Rather...
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Find a Dental Marketing Firm That Can Put All the “Stuff” Together
If you’re handling your own dental practice marketing, you know that it can feel overwhelming at times. Think about the different aspects of what it takes to compete in today’s online environment:...
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What’s in Your New Dental Patient Pipeline?
Dentists who advertise like most other dentists get what most other dentists get – price shoppers, insurance-driven patients, and one-and-dones with little or no loyalty to the practice. You can keep a...
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