How many hours a week, a month, or a year do you spend overseeing your practice marketing? It’s not uncommon for dentists who manage their marketing to spend many hours out of work hours deciding on ad content – specials, coupons, and discounts – and approving both the ad layout and the media buying schedule.
That’s a lot of time that could be spending with family, with friends, and in recreational activities. Time that you won’t get back… every month.
Some dental practices hire a marketing manager while others work with an outside provider. Both of those options can be viable depending on the business’s finances. But it’s the rare dental practice in which the owner is able to completely step away from the marketing aspect.
That’s not an ideal situation. Marketing doesn’t directly make dentists any money. Marketing is a means to get more patients into the practice, and to make money by solving their dental problems. Overseeing your own marketing or collaborating with a marketing manager or firm represents time that you won’t be seeing patients or spending with your family.
And while you’re doing that, the hundred and one other things involved in running a dental practice aren’t getting done, either.
There Is A Solution
Dr. Kevin McMahon of Edgewood, Kentucky was faced with the same time crunch. He found an answer to the problem that works.
“I’m very happy with SmartBox,” he said. “It actually puts my marketing on autopilot. That makes it a lot easier for me. It’s something I don’t have to worry about. I’m the owner of the practice here, so I’m managing a bunch of people. If I can take something off my plate like that, that I know is quality, is going to work, that I’m proud of, that makes a big difference for me. I can put that to the side, and do other things I’ve got to do.”
Given the many responsibilities that practice owners have, marketing doesn’t always get the attention it needs. Just ask Dr. Anish Patel of Panama City, Florida, who also found the solution in becoming a SmartBox dentist.
“If you’re responsible for your own website, you’re never updating or doing the things that need to be done to stay on top of Google,” he said. “[SmartBox] helps hold us accountable on our end which helps us, because a lot of times we’ll put stuff on our calendar and never get to it. But the monthly calls and things like that really help us stay on top of the marketing.
“It’s been really good. I think when we started we were somewhere in the double digits, maybe 70 or 80 new patients a month. Last month we had 257. We’ve been with the program two or three years. It works. The numbers just start to tick up through their Facebook posts, and website, and updates, and things like that.”
Let’s Face Facts
As Drs. McMahon and Patel will attest, managing your own practice marketing isn’t always the best decision. It’s a waste of your talents. It takes away from living your life outside the office. And it can cost you in terms of new patients and return on investment.
Discover what hundreds of other dentists have learned – partnering with SmartBox just makes sense.
If you’re ready to start focusing much more on your patients than on your marketing, visit www.smartboxdentalmarketing.com and click on the “Get Started” button.
Schedule your free, no-obligation Practice Discovery Session
. Inest 25 minutes of your time to learn how SmartBox’s industry-leading Patient Attraction System can provide a steady stream of new patients so you can focus on doing the dentistry.
Following the phone call, we’ll send you your free, individualized Patient Attraction Roadmap.
Dentistry is too good a profession to waste it on marketing. Let SmartBox put your dental marketing on autopilot.
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