The master of dental practice marketing has done it again!
Colin Receveur’s latest groundbreaking work is
Dammit, Colin, I’m A Dentist, Not A Marketer: The Deadly Dental Marketing Mistakes That Cost You Money & Time
Bonus points if you recognized the Star Trek reference!
If not, no worries. Here’s what you need to know: as a marketer, you make a good dentist. That’s not intended as an insult, just as a statement of fact. No matter how good you might be at practice marketing, you’ll never be as good as a dedicated team of marketers who are paid to stay abreast of the rapid changes in marketing best practices.
Not only that, but you’re costing yourself more money than you’re making! There’s a very convincing exercise in the book that will demonstrate that fact beyond question.
Dr. Kevin McMahon of Edgewood, Kentucky, feels the same way. He said:
I’m very happy with SmartBox. It actually puts my marketing on autopilot. That makes it a lot easier for me. It’s something I don’t have to worry about. I’m the owner of the practice here, so I’m managing a bunch of people. If I can take something off my plate like that, that I know is quality, is going to work, that I’m proud of, that makes a big difference for me, I can put that to the side and do other things I’ve got to do.
Have A Look Inside
This book isn’t just an argument against DIY dental marketing, it’s also an argument against marketing companies that blow smoke while not delivering what dentists need – more new patient butts in chairs.
Colin’s new book is also a strong argument in favor of succeeding on your own terms, and it shows you how to do exactly that.
Introduction Where Good Dentists Go Bad
Chapter 1 FIRE THEM!!
Chapter 2 What We Have Here Is a Failure to Communicate
Chapter 3 Promises, Promises
Chapter 4 Your Journey to Get Real
Chapter 5 Be Prepared
Chapter 6 SmartBox’s Top 10 Dental Marketing “Secrets”
Chapter 7 The Practice Success Stack
Appendix More Stuff You Need
You Owe It To Yourself To Read This Book!
Let’s face it – as a practice owner, you already wear way too many hats. Why not take one off permanently and focus on actually doing the dentistry? You’ll make more money with less stress.
Not only that, you can attract more of the cases you love to do and that are rewarding both professionally and financially!
Such A Deal!
If you’re familiar with Colin’s work, it’ll come as no surprise that he’s practically giving this book away. It’s yours for just $4.95 to cover the shipping and handling.
We anticipate receiving the first print run of this groundbreaking book in late February, but you can pre-order your copy to make sure that you don’t have to wait.
Just click here to reserve the must-read book of the year!
Let’s face it – you’re a dentist, not a marketer. Once you read this book, you’ll swear off managing your marketing forever, and you’ll be a much happier dentist!