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SmartBox’s 10 Things You Need To Ask Your Dental Marketing Company #9
Will I Have Only Stock Images On My Site? If so, you’re going to miss New Patient Opportunities. Prospects want to see you and your staff, not staged images from a library. That’s not to say that stock...
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SmartBox’s 10 Things You Need To Ask Your Dental Marketing Company #10
Do You Actively Monitor And Optimize My Local Listings? Today, all search is local, and that’s particularly true for dentists. Except in the most rural areas, it’s rare for a prospect to drive more...
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Didja Hear About Colin’s New Book?
The master of dental practice marketing has done it again! Colin Receveur’s latest groundbreaking work is Dammit, Colin, I’m A Dentist, Not A Marketer: The Deadly Dental Marketing Mistakes That Cost...
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There’s Never Been A Better Time To Generate BUZZ For Your Practice
It’s a social media-driven world these days, and social media marketing is a vital aspect of attracting new dental patients to your practice. Unfortunately, all too many busy dental offices don’t have...
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Are You Ready For The Coming “Whatever?”
Current political and economic events would make it seem that old W. B. Yeats was correct when he wrote, “Things fall apart; the centre cannot hold.” Of course, the question is in what way and to what...
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You CAN Have Everything You Want
Dentists are a diverse group with different goals for their professional lives. A certain number want to stay busy and make money. Others want to not be so busy and still make money. There are some who...
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How Solid Is Your Dental Practice’s Online Reputation?
Research shows that people overwhelmingly read online reviews about products, services, and service providers. It’s fair to say that online reviews have largely replaced word-of-mouth when it comes to...
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What’s Choking Your Dental Practice?
Dentists today routinely report that they’re awash in patients. That’s a good news/bad news scenario. Certainly, it’s better to have your chairs filled. It’s not good when the constant demands on you...
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What Magic Dental Marketing Gimmick Did You Fall For?
Sturgeon’s Law, attributed to science fiction writer Ted Sturgeon, goes something like this: “90 percent of everything is crap.” Boy, does that hold true for marketing “gee-whiz” shiny objects. It’s...
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The Cost Of Transforming Your Dental Practice Is Only Going To Increase
There are about 120,000 practicing dentists in the United States. Based on what many of them tell us when they contact SmartBox, about 10 percent are practicing the kind of dentistry they really want....
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What’s In Your Dental Blog?
When it comes right down to it, few dentists are natural bloggers. Quite a few don’t even attempt blog writing. That’s actually a good thing, because writing blogs doesn’t make them a dime. In fact, it...
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Don’t Get “Faked Out” By Your Marketing Numbers
According to New York Magazine’s December 2018 article, “…roughly half of traffic and engagement is fraudulent.” In other words, the numbers that you hear about the impressions, likes, shares, unique...
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Dentists Don’t Fail, Their Plans Fail
Well-trained and skilled dentists rarely, if ever, make technical errors in treating their patients. Providing professional dental services at a reasonable price with a focus on patient satisfaction...
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What Goes Up WILL Come Down
“Nothing lasts forever,” they say, and that’s built on hard experience in practically every area of life. At the risk of stating the obvious, that saying really applies to economic growth cycles....
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Don’t Fall For This Dental Marketing “Trick”
It’s safe to say that the process of marketing your practice is more complex than at any other time in history. Blame the internet for adding an incredible number of channels and venues where your...
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The Best Of Dentistry, The Worst Of Dentistry
In some ways, this is the best possible time to be a dentist. Dental tools, materials, imaging and diagnostic options, dental sedation, and even dental chairs are more sophisticated and effective than...
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Stop Cursing Your Dental Marketing!
There are vast numbers of dentists around the world who would prefer to focus more on actually doing the dentistry. One of the reasons they can’t is the need to keep their chairs full by marketing...
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Dentistry Should Be Fun… Dammit!
What ever happened to enjoying what you do? Dentistry is routinely ranked as one of the two best professions in the U.S. You’d never know it if you talked with a lot of dentists like SmartBox does....
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What’s In A Name? SmartBox Is Now A Practice Growth Company!
It’s funny how things sneak up on you when you’re busy doing other things. SmartBox has experienced explosive growth thanks to the trust that our doctors place in us. Helping an ever-increasing number...
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Where Do You See Your Dental Practice In 5 Years?
Dentists who aren’t growth-minded should stop reading right now. For everyone else (with apologies to that well-known credit card commercial), there’s SmartBox. If you read Tuesday’s blog, you know...
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