It’s Time To Rethink How And WHY You Practice Dentistry
Part of the ADA’s “Dentistry 101” series is an article entitled, “Why Be A Dentist?” You almost certainly know all the reasons that the ADA covered. The odds are that your reason or reasons are in...
View ArticleWhat’s The State Of Your Dental Practice “Union?”
The annual State of the Union address is either a venue in which to release bold new initiatives or a waste of time, depending on your viewpoint. But it’s not surprise that Presidents leap at the...
View ArticleSmartBox Has The “What The Whut?” For Dental Practices
Think what you want about today’s slang, but it does tend to capture a certain something. The question, “What the whut?” is generally an expression of disbelief or a reaction to something that doesn’t...
View ArticleWhy More New Dental Patients Aren’t Necessarily Better
Let’s start with a basic proposition: when it comes to service providers, quality trumps quantity unless you’re a discount retailer. Since you’re a dentist, you shouldn’t be operating from a discount...
View ArticleSomething For The Uncertain Dentist
It’s likely that almost every dentist has worked with more than one marketing provider. Usually, the switch is due to one of two reasons: the dentist isn’t satisfied with how their marketing is...
View ArticleYou’re A Dentist. Why Waste Your Time On Marketing?
Kudos to the valiant do-it-yourself “dentist marketers” out there. You’re a brave bunch. Misguided, but brave. Now, before you bristle, let’s take this out of dentistry and into another area. You could...
View ArticleWhat Are Your Dental Patients Saying About You Online?
The overwhelming majority of dental prospects – some 90 percent – begin their search for a dentist online. When they find your practice’s listing, what will they discover? Hopefully, all good things,...
View ArticleWhat’s Your “Dream” Dental Practice?
Are you one of the tens of thousands of dentists who are tired of the daily “slog?” That’s the unending procession of routine exams, drill and fills, and case refusals by patients who aren’t invested...
View ArticleMake Those Summer Dental Specials REALLY Pay Off
Summer is vacation time, and vacations require preparation. The approaching season is one of the best times to get your promotional specials in front of your patients and prospects. However, your...
View ArticleComing Soon To A Dental Office Near You
If you’re not yet feeling the squeeze of corporate dentistry, count your lucky stars. But it’s something that you should be preparing for… because there’s no stopping the growth of the dental chains....
View ArticleDo Dentists Do Better Without Accepting Dental Insurance?
It might be hard to believe, but there was a time when dentists had happy, fulfilling, and rewarding careers without the “benefit” of dental insurance. Today, of course, dental insurance is practically...
View ArticleIt’s Time For Orthodontists and Dentists To Think Seriously About Practice...
Orthodontic and dental practices are beset on all sides, and it’s time for them to fight back. An article by the Associated Press in late April announced that CVS is adding SmileDirectClub services to...
View ArticleCalling All Orthodontists And Clear Aligners Prescribers
If you missed Colin’s very well-attended presentation at the AAO meeting in Los Angeles on May 5th, here’s a quick recap. Colin looked at 5 common misconceptions: Google Ads (PPC/AdWords) is a bidding...
View ArticleIs Your Dental Practice Prepared For Something Like This?
Dentistry is a tough business these days. Corporate dentistry and private competition; decreasing insurance reimbursements; and having to work too hard and too long to meet demand make dentistry today...
View ArticleClearCorrect Marches On
At the American Association of Orthodontists (AAO) meeting in Los Angeles, ClearCorrect announced that it was rebranding in preparation for expansion. According to the press release, “The Straumann...
View ArticleDon’t Underestimate The Power Of “Der Google”
Frankly, the Biblical David may have had it easy when he went up against Goliath. There are giants, and then there are giants. Google falls in the second category. Here’s why. As of April 2019, Google...
View ArticleAre Dental Infographics Worth The Trouble?
Generally, once a blog writer has mastered an infographic program, the process of creating a colorful, short post is much faster than writing a full-length blog. But do infographics really pay off for...
View ArticleAre You A Hero To Your Dental Patients?
COMING SOON! Colin Receveur’s latest book that will open your eyes to what you’re missing as a dentist… and how you can have it. SUPER DENTIST How to Become a Hero To Your Patients and Enjoy Rich...
View ArticleDental HIPAA Violations Are No Joke
It was reported in May 2019 that the Department of Health and Human Services (HHS) revises financial penalty caps on some classes of HIPAA violations. According to the ADA News, the new penalties are...
View ArticleWhy Aren’t You Getting The Dental Patients You Want?
Let’s make one thing clear right off the bat: if you enjoy treadmill dentistry and aren’t looking for better, you can stop reading right now. This post is for dentists who have had enough of running...
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