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Paint A New “Picture” Of Dentistry For Yourself
Do you recall those classic Norman Rockwell paintings? You’ve probably seen them at one time or another – filled iconic images of happy families at Thanksgiving and Christmas, small-town goings-on, and...
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Why Aren’t You Practicing The Dentistry You Want?
Sorry if that headline rubbed you the wrong way; you might have bristled when you read it and thought, “I AM practicing the way I want!” If so, more power to you; among dentists today, you’re very...
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Dentists Should Recognize Their Own Value
Think about all the commodity items in your life – groceries, clothes, even cars. You can buy commodities anywhere; the only difference is the price you pay. When did dentistry become a commodity...
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Stopping The Decline of Private Dental Practices
Getting confirmation of what you thought you knew isn’t always a welcome thing, but it’s a necessary thing. In late July, the ADANews reported on the results of a study that showed several an alarming...
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Chart A New Path For Your Dental Practice
Spirals are kind of fascinating to look at, but following a spiral path is a very slow way to succeed. The thing about spirals is that you essentially cover the same ground over and over again, just at...
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What Do You Really Want Out Of Dentistry?
Dentistry is routinely listed as one of the top two professions in the United States. Given what SmartBox is hearing from dentists all over the country, that may no longer be accurate. It’s not that...
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Do You Really Need To Accept Dental Insurance?
Them’s fightin’ words, at least among many dentists. If you don’t believe that, try posing that question the next time you’re at a state dental meeting or your study group. It’s almost certain that the...
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The Future of Dentistry FOR YOU Is What You Make It
It’s funny how the “accepted” way of doing things becomes something of a rut that most everybody dutifully falls into. Of course, there are usually incremental gains, but the basic premise behind the...
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The Importance Of Keeping Your Dental Practice Up To Date
There was a very interesting article released in late November about the expectations of Canadian dental patients. While it’s true that dental competition in Canada is very different than in the United...
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Give Yourself The Gift That Keeps Giving Back
Happy holidays! This is a good time of year to remind ourselves to be grateful for family, friends, health, and prosperity. It’s also a good time to reflect on what we’ve done throughout the year to...
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Your Dental Practice Can OWN 2019
2018 is basically over. Hopefully, you made decent, if not good, money this year. And if you’re like most dentists these days, you probably worked way too hard and too long for what you made. Are you...
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2019: The Year You CONQUER
HAPPY NEW YEAR! Here’s hoping that your holidays brought everything you wanted. Speaking of hope, what are you hoping that 2019 will bring? A little more time to yourself? A percentage increase in your...
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SmartBox’s 10 Things You Need To Ask Your Dental Marketing Company
Welcome to our 10-blog series on getting the most from your dental marketing. This series examines different aspects of dental practice marketing with an eye toward helping you understand what’s needed...
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SmartBox’s 10 Things You Need To Ask Your Dental Marketing Company #2
Does Your SEO Provider Guarantee SEO / Organic Placement? Guaranteed search engine results page (SERP) placement is something that many SEO providers tout. When you choose a dedicated search engine...
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SmartBox’s 10 Things You Need To Ask Your Dental Marketing Company #3
Are You Fully Transparent in Monitoring And Tracking My Campaign Results? One of the things that dentists hate is “doublespeak” technical talk from their marketing providers. This is particularly true...
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SmartBox’s 10 Things You Need To Ask Your Dental Marketing Company #4
Are You Managing On-site and Off-Site SEO? If that question yields nothing but a blank look from your current marketing provider, it’s time to run for the hills! Search engine optimization (SEO) is a...
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SmartBox’s 10 Things You Need To Ask Your Dental Marketing Company #5
Is The Content On My Site 100% Custom? Who’s Writing It? If you haven’t heard the phrase, “Content is king,” you’ll do well to memorize it. Today’s search engines, and particularly Google, are focused...
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SmartBox’s 10 Things You Need To Ask Your Dental Marketing Company #6
Do I Own The Website And All Associated Content Once The Contract Is Over? The number of dentists who get burned by a website provider is amazing, That’s a shame, and there’s no reason for it. Any...
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SmartBox’s 10 Things You Need To Ask Your Dental Marketing Company #7
Do You Offer A Guarantee Of New Patient Opportunities? Getting a guarantee of new patient opportunities from a marketing provider is the equivalent of a unicorn sighting. The few companies that will do...
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SmartBox’s 10 Things You Need To Ask Your Dental Marketing Company #8
Will My Paid Media Be Diversified Or Does It Rely Solely On The Google “Machine?” It’s true that Google is still the “800-pound gorilla” of search and probably will be for the foreseeable future....
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