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Why Play A Game You Can’t Win?
It’s said that numbers don’t lie. However, they can be misinterpreted. The 2016 Dental Economics-Levin Group Practice Survey revealed that the average case acceptance rate for dentists is 61 percent....
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Today’s Internet: Your, Mine, and Ours
It’s never been true that “one size fits all.” Or that “this is the only [thing] you’ll ever need.” Or that you can take a blanket approach to promoting your dental practice. Today’s internet is...
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The Point Of No Return
In today’s wired world, dental prospects overwhelmingly begin their search for dentist online. Even if a prospect receives a word-of-mouth referral, she or he will almost certainly go online to read...
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Beat Corporate Dentistry At YOUR Own Game
What’s the old joke? “The race is not always to the swift, nor victory to the strong… but that’s the way to bet.” When it comes to corporate dentistry versus you, the smart money is on the corporate...
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Dentists Should Stop “Selling” Themselves Short
Dentists who discount their fees – which is practically all of them – should stop it. That might sound like a radical statement, given the current climate of advertising low price, specials, and...
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When This Isn’t The Dentistry You Expected
If you’re a dentist who’s been in practice for more than 15 years, you have first-hand experience in how the profession has changed. It’s fair to say that many of those changes haven’t been for the...
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Ultimate Dental Practice Success Is Within Your Reach
The word “ultimate” gets tossed around pretty carelessly these days. In fact, it’s arguably overused to the point where it’s become nearly meaningless. However, when the term is applied to a specific...
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The Corporate Dental Train Is Picking Up Steam
Time for a little homespun wisdom: If you hear a train coming, get off the tracks! Heartland Dental is the train, and whether you know it or not, your dental practice is squarely on the tracks....
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Why Play A Game You Can’t Win?
It’s said that numbers don’t lie. However, they can be misinterpreted. The 2016 Dental Economics-Levin Group Practice Survey revealed that the average case acceptance rate for dentists is 61 percent....
View ArticleClik here to view.
Today’s Internet: Yours, Mine, and Theirs
It’s never been true that “one size fits all.” Or that “this is the only [thing] you’ll ever need.” Or that you can take a blanket approach to promoting your dental practice. Today’s internet is...
View ArticleClik here to view.
The Point Of No Return
In today’s wired world, dental prospects overwhelmingly begin their search for dentist online. Even if a prospect receives a word-of-mouth referral, she or he will almost certainly go online to read...
View ArticleClik here to view.
Aspen Dental Rolls On… Toward Your Practice
One month ago, Aspen Dental reached another milestone. It proudly announced the opening of its 700th office in the United States. If you’ve been following the growth of the dental support organizations...
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Is Your Dental Marketing Data-Driven?
With competition at an all-time high – and increasing – a data-driven marketing approach is essential to dentists’ success. You might not think that marketing your dental practice has much in common...
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What Happens To Your Dental Practice If Things Go Smash?
As a group, dentists are some of the most highly paid professionals in the country. The median salary of $151,440 (as of May 2017) puts dentists firmly among the top earners in the United States....
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The Future of Dentistry In The United States: Part 1
Welcome to the first in a six-part series on the trends that will shape the practice of dentistry in years to come. It’s a complex mix of drivers that will offer both challenges and opportunities for...
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The Future of Dentistry In The United States: Part 2
The previous post in this series looked at dental service organizations and how their growth plays a role in driving down prices for solo practices. The impact of DSOs is undeniable, but it’s not the...
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The Future of Dentistry In The United States: Part 3
The preceding article discussed the impact of decreasing dental insurance reimbursements on patients and dentists alike. With wages trailing the rising costs of providing dental care, a significant...
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The Future of Dentistry in The United States, Part 4
The three previous article in this series have outlined the challenges faced by dental practice owners – increased competition for new patients; the rise of dental service organizations (DSOs); private...
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The Future of Dentistry in The United States, Part 5
It’s an internet-driven world, and dentists who don’t show up online won’t get the new patients they need to grow their practices. Today’s dental prospects are spoiled for choice like never before....
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The Future of Dentistry in The United States, Part 6
“The more things change, the more they stay the same.” That well-known saying applies to many things in life, including the practice of dentistry. Dentists from 50 years ago would be hard-pressed to...
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