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Fix The Hole In Your Dental Practice Marketing
The end goal of dentists’ marketing is to put more – and ideally, better – patients in dental chairs. The online space is the single most effective practice promotion venue these days. With digital...
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How You’re Wasting Your Dental Marketing Dollars
New patient opportunities slip through dentists’ hands every day… and they don’t even know it. The end goal of all your marketing must be to put more new patients in your chairs. Every prospect who...
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What Kind Of Dental Practice Do You WANT?
If you’re a general practice dentist, is it because you set out to serve a broad cross-section of patients? Or did you take that route because you thought it was the only avenue open to you?...
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The Golden Age Of Dentistry Is Something You Can Make
Times have changed for the dental profession, and we’ll never see the historic Golden Age of Dentistry of the 80s and 90s again. Between corporate dentistry, large group practices, and declining dental...
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How Much Will Your Dental Practice Bring At Sale?
It wasn’t that long ago that having a dental practice for decades and then selling it was the golden parachute to a very comfortable retirement. Those days are gone, and they’re not coming back. Back...
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Beat Corporate Dentistry At YOUR Own Game
What’s the old joke? “The race is not always to the swift, nor victory to the strong… but that’s the way to bet.” When it comes to corporate dentistry versus you, the smart money is on the corporate...
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Dentists Should Stop “Selling” Themselves Short
Dentists who discount their fees – which is practically all of them – should stop it. That might sound like a radical statement, given the current climate of advertising low price, specials, and...
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When This Isn’t The Dentistry You Expected
If you’re a dentist who’s been in practice for more than 15 years, you have first-hand experience in how the profession has changed. It’s fair to say that many of those changes haven’t been for the...
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Are You Finding “Drill and Fill” Unfulfilling?
It’s a fact that every job has elements of tedium – repetitive tasks that need to be done but don’t yield much in the way of satisfaction. Dentistry is no exception. Dentists today complain of being...
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Dentists Can Labor Less, Earn More
Happy Labor Day! I hope that your Monday holiday provides some much-needed rest and relaxation. One of the things that seems to be in very short supply these days for dentists is time away from the...
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Why Aren’t You Practicing The Dentistry You Want?
Sorry if that headline rubbed you the wrong way; you might have bristled when you read it and thought, “I AM practicing the way I want!” If so, more power to you; among dentists today, you’re very...
View ArticlePaint A New “Picture” Of Dentistry For Yourself
Do you recall those classic Norman Rockwell paintings? You’ve probably seen them at one time or another – filled iconic images of happy families, small-town goings-on, and in general an idealized and...
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Stopping The Decline of Private Dental Practices
Getting confirmation of what you thought you knew isn’t always a welcome thing, but it’s a necessary thing. In late July, the ADANews reported on the results of a study that showed several an alarming...
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Dentists Should Recognize Their Own Value
Think about all the commodity items in your life – groceries, clothes, even cars. You can buy commodities anywhere; the only difference is the price you pay. When did dentistry become a commodity...
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Chart A New Path For Your Dental Practice
Spirals are kind of fascinating to look at, but following a spiral path is a very slow way to succeed. The thing about spirals is that you essentially cover the same ground over and over again, just at...
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What Do You Really Want Out Of Dentistry?
Dentistry is routinely listed as one of the top two professions in the United States. Given what SmartBox is hearing from dentists all over the country, that may no longer be accurate. It’s not that...
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The Future Of Dentistry FOR YOU Is What You Make It
It’s funny how the “accepted” way of doing things becomes something of a rut that most everybody dutifully falls into. Of course, there are usually incremental gains, but the basic premise behind the...
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Ultimate Dental Practice Success Is Within Your Reach
The word “ultimate” gets tossed around pretty carelessly these days. In fact, it’s arguably overused to the point where it’s become nearly meaningless. However, when the term is applied to a specific...
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Yeah, That’s Not Right…
It may be a stretch to say that your patients have to take out payday loans to pay for their dental care, but it brings up a point. What kinds of patients are you getting? Are they patients who have...
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The Corporate Dental Train Is Picking Up Steam
Time for a little homespun wisdom: If you hear a train coming, get off the tracks! Heartland Dental is the train, and whether you know it or not, your dental practice is squarely on the tracks....
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