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Stand By for the Q2 2018 SmartBox Challenge Results!
SmartBox dentists are rising to the Challenge! The SmartBox Challenge was born out of our hard data showing that 1) far too many incoming calls to dental practices went unanswered, and 2) that far too...
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Dental Marketing Tactical Hell Is No Place To Be
Too many dentists mistake the forest for the trees when it comes to their practice marketing. It’s easy, but a bad idea, to get bogged down in dental marketing tactical hell by focusing on the wrong...
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Declare Your Independence From Bad Dental Marketing
Happy Fourth of July, one day in advance. Historically and culturally, tomorrow is a big deal for the United States and, indirectly, much of the rest of the world. Democracy never really caught on...
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How Did You Enjoy Your Day Away From the Dental Practice?
Hopefully your 4th of July was a relaxing time with family and friends. As a group, dentists get far too few days away from their practices, and that’s an unnecessary shame. It’s unnecessary because...
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The Dental Marketing Grass Isn’t Always Greener
Did you know that a few simple mistakes can sink your marketing numbers and increase your costs outrageously? One dentist who cancelled services with SmartBox found that out the hard way. Fortunately,...
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How’s That Flood of Low-Value Dental Patients Going?
Having a robust economy is a good thing. Having that economy overwhelm dental practices with new patients not a good thing. That’s particularly true when those new patients don’t represent high case...
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Your Dental Prospects Need To Know 3 Things
You might think that your dental marketing is about you and your practice. That’s true if you’re trying to impress other dentists. However, your prospects have specific concerns that your marketing...
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Your Dental Office Front Staff is Good, But Not That Good
You’re a small business owner, and the fact that you’re still in business says a lot about your business savvy. You’ve certainly hired good, even great people for your practice. That holds true for the...
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Your Prospects Don’t Speak “Dental Fruit Salad”
Dentistry is a very technical profession, and patients rarely understand dental technical terms. That’s not all they don’t understand; they also don’t understand the letters after your name, the...
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Did Google Change the Rules About Online Dental Reviews?
A report from late May indicated that Google is no longer counting anonymous reviews in its Knowledge Panel total or in the overall rating for a website. While one online wag observed that it’s...
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How You’re Sabotaging Your Dental Practice’s Online Presence
There’s no area of modern life that evolves faster than the internet. For busy dentists, trying to keep your online presence optimized for search is usually one of those things that gets done as an...
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What Dentists Don’t Know Can Hurt Their Practices
Dentists aren’t marketers by trade, but many dentists take on that role to promote their practices. This is one area that dental school doesn’t prepare you for, and the pitfalls are many. As the old...
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Don’t Wait Until Retirement To Get Time Away From Your Dental Practice
Dentists everywhere are now reporting that they’re victims of their own success, so to speak. It’s not that their chairs aren’t filled. Quite the opposite, in fact – their schedules are jammed to the...
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Why Good Dental Associates Go Solo
Associate dentists are a varied bunch, but one thing that happens fairly often is that they open their own practices. Colin Receveur has identified main reasons why associates go strike out on their...
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It’s Your Bat And Ball In The Dental Practice Game
If you’re dental practice owner, you get to make the rules about how your practice operates and what kinds of patients you market to. That means that you’re in control and you have the power. But if...
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What’s Keeping Dentists Awake At Night?
In the years following the Great Recession of 2008, dentists lay awake at night wondering how they were going to pay the bills and keep the doors of their practices open. With the economic recovery now...
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What Will Your Dental Practice Do With the Last 5 Months of 2018?
August may sound like an odd time for a re-decision point, but here it is. 2019 will be here before you know it. If you’re like most dentists these days, you’re “enjoying” an amazing boost in your new...
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How You Can Enjoy The Journey To Success As A Dentist
There’s an old saying that “No all who wander are lost,” but you’d have to question that if you saw how some dentists approach practice success. Without a clear definition of success, a map to guide...
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Those Aren’t The Dental Patients Who Will Grow Your Practice
If you’re a growth-minded dentist, whether in a single location or looking to open other practices, these are “the best of times, the worst of times.” It’s a great time to grow because the demand for...
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Why Do Dentists Do This To Their Practices?
This might be hard to believe, but the vast majority of dentists create their own practice downtimes. Without a consistent monthly marketing spend, you’re destined to have slow months during the year…...
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