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Episode 044: The One About Marketing Tools vs. Marketing Solutions (Part 1)
Marketing Tools vs. Marketing Solutions (Part 1)
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Episode 045: The One that Explains Why 30% of Dentists Get 70% of the Patients
Why 30% of Dentists Get 70% of the Patients
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More Keywords that Actually Generate Phone Calls
A few weeks ago I wrote about the keywords from two clients, one here in New Albany and one in New Jersey. The keywords that actually generated phone calls.Here’s a follow-up from the past 7 days of...
View ArticleWhat’s the Purpose of (web) Marketing?
Fact: Your dental website is a tool used to attract the patients that YOU want.We talk to many dental office’s have a #1 Google ranking, a beautiful mobile website, and done everything right, but their...
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Episode 046: The One About How Marketing Has Changed Since 1907 (…Or Has It?)
How Marketing Has Changed Since 1907 (…Or Has It?)
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Episode 048: The One About The *2013* Dominating The Web With Video Book
*2013* Dominating The Web With Video Book
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Episode 049: The One On The 4 (or 5) Costly Bloopers To Avoid With Your Next...
The 4 (or 5) Costly Bloopers To Avoid With Your Next Dental Website
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Episode 050: The One About Your Patients Falling Through The Cracks In Your...
The Patients Falling Through The Cracks In Your MarketingWhat does a success dental web marketing campaign look like? Here is one example from “click” to “cash.”
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Episode 051: The One About Your Patients Self-Diagnosing Their Own Mouths
Your Patients Self-Diagnosing Their Own Mouths
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Does Your Website Get the Right Traffic?
Like a child in a candy store, all buggy-eyed with excitement, you’ve set up your website to display everything great about your dental expertise. As launch day approaches you drool with anticipation...
View ArticleLess Expensive Traffic for Your Website
If you are advertising your practice with Pay per Click on the top search engines you may want to look at alternative options. Second-tier search engines may not be as popular or generate high numbers...
View ArticleLess Means More for Your Practice
The web has become the undisputed leader in efficiency and effectiveness for advertising your practice. Numbers and studies have proven that when someone is searching for a new dentist they turn to the...
View ArticleYou Need Website Traffic!
Here is a sobering fact out promoting your dental practice online with a website: It takes work. Sorry, but the truth is that a website still requires viewers to be effective. That means you must drive...
View ArticleWhat is Responsive Web Design?
Is responsive dental web design the future?Fitting a dental website into any screen without sacrificing elements like content and images is called Responsive Design. Responsive Design is concerned with...
View ArticleBusiness Directory Listings: Building a Super Highway
Let’s assume you’ve claimed your online business listing and made sure it was all set up with the correct information; the business title, phone number, complete address and relevant information about...
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Killer Video Marketing Results
Here’s some video results from an Orthodontist client we filmed about 2 years ago.This is all organic traffic, no paid “views” or clicks.
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Bottled Waters, Jaguar SuperCars, and Your Unhappy Patients
It’s been a long tradition in the small town where my wife and I grew up to hold an annual “Heritage Festival.”It’s a weekend event that comes with everything you might expect of a local fair: carnival...
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Swing Hamma’ Swing
If you were building your dream home, would you judge it’s quality by the type of hammer your carpenter swung? Ridiculous question, right?You won’t believe me, but dentists say this ALL the...
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Why Mobile Dental Websites Are Outdated
Mobile dental websites are just so 2011… Maybe 2012 (if I push the envelope).And here’s why:No longer is there a “standard” mobile device.Let me explain…The First Era of Mobile: 2008-2011If you look at...
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