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The iPhone Graveyard
My wife is an Apple “fan.”Any by that, I mean she would buy anything with an Apple logo and praise it as the best thing since sliced bread.But it seems like these days, technology is advancing so fast...
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The Gravitational Pull of Complacency
My idea of fun is turning off all electronics and getting outside.Quite the polar opposite of how I spend my days working.Last week I was coerced……from my normal lunch routine into going to QDoba.I’m a...
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Are You Dreaming or Awake?
I came across a great quote this morning:“Some people dream of great accomplishments, while others stay awake and do them.” A common question I am often asked is what are the qualities of my best and...
View ArticleThe Opportunity of a Heart Attack
Life deals us all some blows.How we deal with them will vary based on our personality and experience.But most importantly, how we deal with them will determine your future.You’re reading this now,...
View ArticleSelling Ice Cubes to Eskimos
Marketing hasn’t changed in the last 200 years.If you break it down to it’s simplest form, you must first identify a group of people with a “burning” problem to solve.Then, offer them the solution.If...
View Article1 Easy Way Keeping It Real Can Get You Real Results
SEO marketing once was all about keywords. Now, it’s about authentic, original content. You might remember that I talked about this in a previous blog, but today I’m going give you a quick and easy way...
View Article3 Easy Things That Will Get You More Press Coverage
You want more legitimate press to drive your search engine rankings through the roof? A new report from America’s journalists tells you how.I want to follow-up the last blog about using real content to...
View Article3 Answers Tell You if You Are Dooming Your Marketing Before It Even Begins
Today I’m here to point the finger right at you and accuse you of killing your own marketing efforts – if you haven’t answered three key questions.This is the first of two parts because I think it is...
View ArticleAre You Dooming Your Marketing Before It Even Begins (part 2)
Welcome back for part 2 of our look at whether you might be killing your own marketing efforts. We’re looking at three questions you have to answer before you can begin to draw new patients.Last time I...
View ArticleHow to Hit the Marketing Bull’s-eye
I don’t know about you, but I love darts. There’s something fun about hurling thick needles attached to missile fins through the air. Today I’ll teach you how we can help you hit the bull’s-eye every...
View ArticleStanding out is critical to reaching new patients
In the last blog post I talked about attracting the patients you want. But there are two parts to that, aren’t there? There’s hitting the bull’s-eye of the patients you want, and then there is the...
View ArticleGet Rid of the Price Objection Once and for All
If I could get you every patient you want every time, but you’d have to pay me $10 million, would you sign up?If you’re like most, you’d say, “No, the price is too high.” There are some obvious...
View Article9 Surprising Social Media Marketing Predictions and How They Affect You
Some experts are saying that in 2014 social media’s use for sales will decline and the most effective campaigns will be paid, LinkedIn will become a top news site, and Google+ will hit the mainstream....
View ArticleAmazing Insights Into What the Year Holds for Social Media Marketing
Today we continue looking at social media marketing predictions for 2014. I’m going to tell you who is prophetic and who is pathetic when we finish looking at Mashable’s “9 Ways Social Media Marketing...
View Article3 Scientifically Proven Reasons to Ask
Asking your patients to put out big money, especially if you’re not sure they can afford it, for services can be intimidating. But I’m going to give you three scientifically proven reasons they are...
View ArticleSurvey Numbers Validate the Secrets We’ve Been Sharing with Clients for Years
There’s a reason for the saying, “As California goes, so goes the nation.”So I paid close attention when I saw the results of a recent survey of about 300 Californians who are most dentists’ target...
View Article3 Numbers That Will Lead to More and Better Patients
I recently saw three numbers related to sales, and it was very clear to me that they have implications for dentists as well, especially for complex and implant dentistry. They are:● 70% of the buying...
View ArticleHere’s a Quick Way to Get Your Name in the News
Today I want to address two stories that recently made pretty big news in their local areas.Both involve dentists and both are bad for the doctors involved.In one story in Massachusetts, 10 dentists...
View ArticleNow I Can Say I Told You So About Facebook
Facebook turned 10 years old earlier this year. I really admire Mark Zuckerberg and how he turned his vision into a $100 billion enterprise. As business owners, I think we all can appreciate what the...
View ArticleSurprising Statistics Show Pay-Per-Click Retargeting Advertising Isn’t a...
Did you know that pay-per-click advertising can be targeted exclusively to people who have visited your website?These are people who have already demonstrated an interest in your products and services,...
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