Become One of the Rich Who Get Richer
I hope everyone had a good Easter. Today, I’m going to use a Biblical principle to help you get more and better patients. I’m going to tell you why handsome guys get beautiful girls, smart kids get all...
View ArticleUrgent Action Isn’t as Important as Important Action is Urgent
I want to tell you about the difference between urgent and important in your dental practice. I’d like to start with this quote from former President Dwight D. Eisenhower. He said, “What is important...
View ArticleAll Aboard the Train to Profitability
Trains are incredible inventions. It’s amazing how this country is criss-crossed with parallel beams of steel so that these marvelous machines can haul all manner of goods from one place to another....
View ArticleResearch Proves Smiles Improve People’s Lives (part 2)
Last week we started our list of benefits of smiling. Here is the second half of the list: 4. Smiling also reduces stress. Studies show that smiling may help reduce symptoms associated with anxiety....
View ArticleWhat Everyone Should Know About Scraping
Content is king in the current era of Google searches. Have great content and it will raise your ranking on Google search pages. Periodically refresh your content with different great content, and...
View ArticleYour ‘Established’ Website Could Be Losing You Patients
Having an established practice, meaning that you’ve been around for 7, 10 or 15 years, is a good thing in dentistry. Having an establishedwebsite that’s been around that long is not. I’ve been...
View ArticleA Surprising Recommendation from a Web Marketing Expert
When you think of newsletters, do you think of sheets of 8 ½ x 11 inch paper printed out of a desktop printer and half folded? If so, you’re missing out on what 21st century newsletters can bring you....
View ArticleLose Your Ego, Grow Your Practice
I recently saw a great blog post titled “Is Your Ego Hijacking Your Content Marketing Strategy?” That is a constant problem for dentists – spending too much time talking about what you and your office...
View ArticleYou’ll Be Surprised How Little Your Opinion Is Worth
This is the second of five blog posts on how to take your ego out of content marketing. The first was to listen more than you talk. The second is, “Forget personal opinion. What do the numbers say?” It...
View ArticleStop Being Comfortable, Start Getting Patients
Today’s blog is the third of our series on taking your ego out of your marking. Point one was listening more than you talk, and point two was to trust data, not your opinion, on what works. Point three...
View ArticleHow to Win Big With Your Content
I’ve been doing a series of blog posts based on a blog post titled “Is Your Ego Hijacking Your Content Marketing Strategy?” by one of the writers at Hubspot. So far we’ve tackled listening more than...
View ArticleLet Your Ego Go, Watch Your Ego Grow
Welcome to the final blog on how to get your ego out of your marketing. We’ve talked about listening more than you talk; trusting data, not your opinion, on what works; doing what you’ve always done...
View ArticleAre You Ready to Charge Your Practice?
I want to introduce someone I really like. His name is Brendon Burchard, and he has a YouTube channel you might search for. He’s got some uplifting, positive messages that I think you might like....
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Inside the Box: Meet Stacey
Stacey Iseler Director of Client Success If you’re looking for a one-word descriptor for Stacey, that word might be “focused.” Our Director of Client Success is responsible for maintaining overall...
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“Shock & Awe” for Better Case Acceptance
Big-case dental patients can be the hardest to get to accept treatment. That’s understandable, since the vast majority of them are looking at a large outlay of funds to solve their dental problems....
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Inside the ‘Box: Meet Ryan
Ryan Rivard Video Production Expert “I renamed Landon Antonetti’s cat,” Ryan says. “He had some hipster name for it, but the video team felt like it wasn’t good enough. His name is now Chairman Meow.”...
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Don’t be a Dental “Joke”
I ran across a newspaper ad for a dentist in New Jersey. The headline read, “VOTED BEST DENTIST IN THE WORLD” * As voted by his mother That’s worth a quick laugh, but it...
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Inside the ‘Box: Meet Gary
Gary Joseph Wilson Compliance Manager At the ripe age of 27, Gary’s path to SmartBox Web Marketing has been winding, if not overly long. “I like to collect experiences,” he says. “I like to go off the...
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Is Your Dental Marketing Content Out of Context?
A report in Scientific American from a few years back stated that there’s a large body of evidence to support the idea that people universally prefer people who are more like themselves. That makes...
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Inside the ‘Box: Meet Kevin
Kevin Wilson Digital Content Expert A long and winding road brought Kevin to SmartBox’s door. The prior 20 years saw him wearing a number of quite diverse hats – writer, educator, nonprofit fundraiser,...
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