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Your Marketing Needs More than a Dental “Hammer”
Are you a “comfort zone” dentist? I’m not talking about your professional preferences. I’m talking about your approach to marketing your dental practice. I’m the son of a very successful dentist. I get...
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Inside the “Box: Meet Philana
Philana Callahan Client Success Manager There’s a certain “craftiness” to Philana that may not be apparent upon first meeting her. “I am GREAT at first impressions,” she says, and then laughs....
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What Dentists Sacrifice
Memorial Day is tomorrow, and it always makes me think of the sacrifices that our veterans make for our country. All veterans make sacrifices while on active and reserve duty. Those sacrifices range...
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Inside the ‘Box: Meet Amanda B.
Amanda Bertram Finance Manager and Human Resources Wherever Amanda gets her energy from, we’d like to visit. Or live there. “I provide financial analyses and reporting to help monitor business...
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Inside the ‘Box: Meet Matt French
Matt French Client Success Manager Some people just make an impression on their co-workers. Matt has certainly achieved that at SmartBox through his professional accomplishments. Of course, his...
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Are You Living “Hand to Mouth?”
If you’ve been in dentistry for any length of time, you’ve probably discovered that the procedures to address certain dental problems are just more interesting and more gratifying to perform. And...
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Inside the ‘Box: Meet Ashley Best
Ashley Best Senior Practice Consultant If you’re looking for someone who will tell it like it is, look no further than Ashley. This Senior Practice Consultant describes herself as “a straight shooter...
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The Power of Lists in Dental Content Marketing
David Letterman was certainly onto something. No, he didn’t invent the Top 10 list, but he gave it a unique spin and made it wildly popular. You may not be the next Letterman, but you can take...
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Inside the ‘Box: Meet Stephen
Stephen Lega Digital Content Expert Stephen is a very down-to-earth Digital Content Expert. “I’m not a scientist,” he says, “but I have a scientific-skeptical (not cynical) view of the world that’s...
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The Disciplined Dentist
If there’s one group of individuals who personify discipline, it’s elite athletes. These are people who exhibit extraordinary commitment to success and a total focus on making themselves the best they...
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Inside the ‘Box: Meet Teresa
Teresa Stephenson Office Coordinator “Early on,” Teresa says, “I was given the name Mother Teresa because I’m always bringing in food and candy, cleaning up after meals, and trying to take care of...
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Dentist Self-Care
One of the problems all health care professionals face is taking care of themselves. The vast majority of dentists take up the profession to help other people by solving their dental problems. The...
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Inside the ‘Box: Meet Amanda Abbott
Amanda Abbott Office Administrator You almost certainly haven’t met a less likely “gearhead” than Amanda. “My grandpa Chester owned his own auto shop in Medway, Ohio, called Chet’s Auto Service,” she...
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Should You Join a Group Dental Practice?
For newer dentists, and quite a few established dentists, the dream of a solo practice is beginning to resemble a nightmare. The amount of dental-school debt new graduates carry is staggering....
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Inside the ‘Box: Meet Chelsea
Chelsea Andrews Client Success Manager It’s rare to find Chelsea looking and sounding abashed, but this particular instance might qualify. “Amanda Bertram likes to call me ‘Chelfie’ because of my...
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Bright, Shiny Dental Objects
To the layperson, dental terminology and processes are basically incomprehensible. That’s why we encourage our dentists to talk at their patients’ level when discussing dental problems and solutions....
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Inside the ‘Box: Meet Landon
Landon Antonetti Video Production Expert “I’m a list guy,” Landon says. “I write lists every day and check them off as I go. Sometimes they’re pretty short but most often, they’re a full page long! I...
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Where the Dental Profits Go
I ran across two interesting studies from the ADA’s Health Policy Institute (HPI). One is from 2014, while the other is from April of this year. Both have implications for the future of dentistry in...
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Inside the ‘Box: Meet Sam
Sam Smock Digital Marketing Manager “I love traveling, the outdoors, and adventure and any combination of the three,” Sam says. “The best place for me is around the campfire with my wife, Amy, and the...
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You, Dental Author?
One of the realities in today’s crowded dental marketplace is that you have to differentiate yourself from your competition to succeed. An excellent way of setting yourself apart is by publishing a...
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