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Inside the ‘Box: Meet Lori
Lori Wood Director of Digital Marketing Every company should have a fairy godmother. As it happens, someone at SmartBox has been nominated for that role. “On a recent company survey,” Lori says, “I was...
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DMT (Dental Marketing Tracking), Phone Home!
The single biggest mistake that dentists make with their marketing is not having a process in place to accurately track their return on investment (ROI). Most dentists rely on new patients to recall...
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Inside the ‘Box: Meet Bill
Bill O’Dea Digital Content Expert It’s been a fairly long and winding road to become this Bill O’Dea. “I have literally flown around the world,” he says, wincing slightly. “Not in one flight, mind you....
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We Must Indeed Hang Together
I don’t usually get political on this blog, and I’m not going to do anything partisan in this Independence Day post. But looking around at what’s going on in this country at the moment, I realize how...
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“Drip” on Your Dental Patients
There’s an old saying that water can slowly wear away rock because it’s persistent. There’s a lesson here for dentists when it comes to attracting new dental patients: persistence pays off. Google...
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Inside the ‘Box: Meet Lawrence
Lawrence Hyde Senior Marketing Writer “I’m the ‘old guy’ of SmartBox,” Lawrence says. “Nobody calls me that, it’s just a fact. I wouldn’t say that retirement is within spitting distance, but I could...
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“Spray and Pray” Dental Marketing is Done
As the Internet has evolved, what worked before for dental marketing no longer returns enough ROI. It used to be possible to use what’s known as programmatic marketing which basically released one...
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Inside the ‘Box: Meet Tim
Tim Horst Web Development Manager “I’m a detail- and process-driven person,” Tim says solemnly, “who has the ability to communicate on both a business level as well as a technology level.” And then,...
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Broaden Your Social Media Reach
Sometimes your dental marketing hits a plateau. You have several months where you’re not seeing any increase in new patients. The phone’s not ringing as much as you’d like in spite of your local...
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Inside the ‘Box: Meet Ed
Ed Post Vice President of Operations Ask Ed what he’s passionate about, and his answer arrives out of left field. “I like figuring out unorthodox solutions for particularly perplexing problems,” he...
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Are You Underutilizing Your Dental Newsletter?
Dental e-newsletters are a staple of most dentists’ marketing these days. They’re popular with a broad range of patients and potential patients. E-newsletters usually contain a mix of general interest...
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Inside the ‘Box: Meet Jason
Jason Hahn Client Success Manager “Luckily for me,” Jason says, “I’m extremely passionate about what I do. I get a great deal of satisfaction from implementing a plan that generates leads for dentists....
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Root Canals Can be a REAL Pain for Dental Patients
You may have long suspected it, but now there’s proof. This isn’t the sort of news I usually cover in this blog. However, the study result below can serve to demonstrate how dentists can use research...
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Inside the ‘Box: Meet Cindy
Cindy Morus Infusionsoft® Specialist It seems likely that a moment’s revelation shaped Cindy’s professional path. “I used to think I wasn’t ‘creative’ because I’m not ‘artistic,’” she says. “Somewhere...
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The Eternal Quest for More Dental Patients
If you’re very fortunate, you have all the dental patients you can handle. And those patients are the kind that stay, pay, and refer. Not only that, but you enjoy the freedom to pursue the cases that...
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Inside the ‘Box: Meet Alli
Alli Robinson Client Success Manager Alli combines a strong “get it done now” work orientation with a “just roll with it” approach to life. “I view my job as being the go-to for all questions and...
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Google’s Not-so-Dentist-Friendly Mobile Algorithm
An article in searchengineland.com reported that Google rolled out the second version of its mobile-friendly algorithm in mid-May. Mobile-friendly websites might have seen a boost in their search...
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Definitely Different Dental Videos Do Well With Prospects
You can read any number of opinions on what makes a great dental video. A single dental video may get you some new patients, but it’s the sum total of your videos – all of your online videos taken...
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Inside the ‘Box: Meet Kaylee
Kaylee Everly Video Production Expert “I’m passionate about photography and videography,” Kaylee says. “My life does not feel complete if I’m not holding a camera on a regular basis. It’s become such a...
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The “ONE” Key to Dental SEO?
The fight for first-page Google rankings has gotten fierce, and dentists are clawing tooth and nail for one of these coveted spots in their markets. SEO is far too complex to be reduced to a single...
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