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Inside the ‘Box: Meet Ty
Ty Carter Client Success Manager It’s fair to say that Ty’s life is informed by family, faith, determination, and creativity. A 2007 graduate of Evangel University in Springfield, Missouri, he holds a...
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What’s Missing in Your Dental Marketing?
The practice of dentistry isn’t what it used to be, and neither is marketing your practice. Consider how many solo or group dental practices are in your market today compared to even five years ago....
View ArticleImage Advertising Attracts Long-Term Patients
You can run your practice like Lexus, the smooth-riding car manufacturer. Refocus your ads and digital marketing to build your practice through branding. If you’re looking to step up from your...
View ArticleMaster Google’s Rules to Attract More Patients
Do you have a dental website that is MIA on Google? Do you find yourself scratching your head trying to figure out how to boost your search engine results? Dentists can get the answers they need by...
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Inside the ‘Box: Meet Michael
Michael Holland Digital Content Expert “My wife tells me that I will have to grow up at some point,” Michael says, “but I have found no evidence that she is telling the truth.” We think he’s being...
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Introducing: The SWM $10,000 Guarantee
When was the last time your dental marketing company offered you a cash guarantee of success? For that matter, when was the last time you heard of such a guarantee? Well, now you have, because SmartBox...
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Inside the ‘Box: Meet Robin
Robin Hendrich Client Success Manager If you look up the word “relentless” in the dictionary, you won’t find Robin’s picture. But you should. “I think people would tell you I’m relentless about...
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Are You on Dental Marketing “Overwhelm?”
The Internet as we know it is a 21st-century phenomenon, and the pace at which it changes is the stuff of science fiction. Compare that to traditional marketing: radio and TV, newspaper, direct mail,...
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WHAT Do Your Dental Patients Want?
Long story short – it’s probably not what you think. You know what you’d want in a dentist who worked on you. You’d want someone with great hands, advanced certifications, the latest and greatest...
View ArticleYour new patients are falling through the cracks | Dental Economics
You can show up first on Google and still not see the results in your practice. You can get thousands of likes on social media and still not see results in your practice. You can even get hundreds of...
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3 Social Media Trends for Dentists
In today’s cutthroat Internet environment, dentists who want to succeed can’t afford to miss a trick. And unless you pay close attention to new developments in the online world, you’ll be a late...
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Is Your Phone Bleeding Your Dental Practice?
Your office phone is your connection to the lifeblood of your practice – new dental patients. The slightest kink in that connection can starve you of the new patients you need to grow and succeed. That...
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Young, Hungry, and Loaded with Dental School Debt
According to the University of Columbia College of Dental Medicine, the average age of dental school enrollees is about 24. The ADA’s Health Policy Institute (HPI) found that in 2001 the average age of...
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Inside the ‘Box: Meet Deana
Deana Coleman Digital Practice Consultant If Deana has a watchword, it’s integrity. “Integrity is very important to me,” she states firmly. “I believe it says a lot about a person. It’s important to...
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If You’re Going to Labor, Labor in a Rich Vein
As Labor Day approaches, let me say that I hope that you and yours have a very enjoyable holiday. I’ve been thinking about the fact that hard work built this great country. We owe a debt of gratitude...
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7 Must-Do’s for Your Dental Social Media Writing
Most of us don’t have a natural talent for writing well. When it comes to writing for online consumption, writing well is even more difficult. Why? It’s one thing to settle down with a good book or...
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Where Do You Come Up with Your Dental Content Ideas?
If you’re doing dental content marketing, and you should be, you already know that it can be tough to keep coming up with new ideas. New content is what allow you to stay in front of your dental...
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Why Aren’t You a “Dental Destination?”
If you’ve been following this blog or The Patient Attraction Podcast™ for any length of time, you know that I firmly believe that dental patients view dentists as interchangeable commodities. Dentists...
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Get Them Reading Your Dental e-Newsletter: 4 Tips
Most dentists should have an e-newsletter; most, but not all. An e-newsletter can be a vital part of your efforts to attract more and better patients. Where too many dentists go wrong is that they lose...
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Does Word-of-Mouth Get New Dental Patients?
An article in April’s issue of Dental Economics surveyed about 100 people to evaluate the impact of word-of mouth dental referrals. The results may surprise you. Breaking it down quickly, the...
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