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How’s Your Dental Case Acceptance Rate?
There were some very interesting finding in a recent online article. A study was conducted on the national case acceptance rate and the results will be gratifying or dismaying, depending on how well...
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Who Are Your Ideal Patients, and Why Aren’t You Seeing Them?
If you’re like most general dentists, you’re seeing a lot of patients for cleanings and exams, drill-and-fills, and teeth whitening. Those are good and necessary patients to have, but will they help...
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So You Want to Automate Your Dental Marketing
Marketing automation software helps companies streamline their email marketing while also defining their customer segments and managing their customer data. In theory, it’s a huge step up from trying...
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Your One Advantage Over New Dental School Grads
An article in the ADA News touted the expansion of a program designed to prepare those hungry and debt-ridden dental school graduates for the real world. ADA Success covers such areas as practice...
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Dental Marketing Shouldn’t Be All About Dentistry
Do you know someone who’s not interested in anything except for their specialty? Or their hobby? Or a political cause? If so, the odds are that you don’t want to spend a lot of time around them. No...
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Use Phone Tracking to Improve Your Appointment Rates | Dentistry Today
Are you spending thousands of dollars on a beautiful website, pay-per click advertising, and even some of the most sophisticated digital marketing tools? That’s good, but it won’t guarantee you more...
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Your New Dental Patients May Be Dropping Like Flies
An astounding number of dentists over-estimate their new patient phone call conversion rates. You might be one of them, and if you are, it’s costing you a lot of money. This is not to suggest that your...
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Why Your Dental Practice Must Be Patient-Centric
It’s sad but true: dentistry is still associated with pain, discomfort, and embarrassment in the minds of too many people. That leads to untreated decay, untreated gum disease, and a host of other...
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Is All the Hype About Corporate Dentistry True?
The penetration of corporate dentistry into different markets in the U.S. is uneven. In fact, it may not have reached your market yet. Where corporate dentistry has reached, the effects are becoming...
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Google Hates Mobile Dental Pop-Up Ads
The world of online search is going mobile, and dentists’ marketing has to adapt to the smaller screen sizes and challenging page load times. In fact, if your dental website isn’t already...
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Is Dentistry Coming to Drugstores?
Soon, Millennial dental patients may be able to have a filling replaced while their prescriptions are being filled. The ADA Health Policy Institute released the results of a representative national...
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Your Online Dental Content Should Guide Your Prospects
The decision to purchase a product or service, or to choose a dentist, is a journey. The decision begins with the identification of a need or want. That may come as a sudden realization, such as the...
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Does Your Dental Marketing Firm “Trick” or “Treat?”
Happy day after Halloween! Or, in some circles, All Saints Day. Halloween might present a dilemma for many of you. On the one hand, those little trick-or-treaters are expecting something delicious,...
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The Last Refuge is the Last Place Dentists Should Go
Even dentists who have been in practice for years can be assailed by self-doubt. All it takes is a series of bad months to have them doubting their marketing practices and even their competence as...
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The Dental Amalgam Debate Resurfaces
Researchers at the University of Georgia have rekindled the dental amalgam debate by releasing the results of a study involving more than 15,000 individuals. The very robust study, reported in...
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What’s your true dental marketing ROI? | Dental Economics
You have ALL the latest digital marketing, and you’re spending thousands of dollars trying to reach new patients. You’re involved in every possible digital platform, but this approach still isn’t...
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Can You Profit from Unmet Dental Emergency Needs?
The Affordable Care Act, or ACA, mandated dental coverage for children but not for adults. That lack of coverage has continued to fuel a growing trend – emergency room visits for dental problems. The...
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Why You Should Widen Your Dental Content Marketing Approach
A study released in September 2016 cast new light on the risks of untreated dental infections. It had been previously established that dental infections increased the risk of heart disease by 200...
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What’s in Your Dental Clinic’s Water?
In September 2016, a dental clinic in Anaheim, California got blindsided by its building’s water supply. As of the end of that month, at least 22 children who had undergone pulpotomies had confirmed or...
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In Case You Missed It: The SmartBox $10K Guarantee™
Your dental marketing firm probably doesn’t guarantee you new patient phone calls. If anything, they might “guarantee” high search engine results page (SERP) rankings. A very few dental marketing...
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