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A Lot to Be Thankful For
Happy Thanksgiving! I hope this finds you enjoying the company and love of family and friends on this holiday. Those are the true blessings of the holiday season. And, I hope that you have much to be...
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Are You Using the RIGHT Dental Keywords?
The keywords you choose to include in your online efforts to attract new dental patients have a tremendous impact on how high you’ll place on local search engine results pages (SERP). Back in the day,...
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Why Your Dental Marketing Isn’t Working
You may pride yourself on being up-to-date with the latest procedures, the most advanced imaging equipment, and state-of-the-art operatories. Do you pride yourself as much on the dental marketing...
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6 Winning Blog Tips for Dentists
Your dental blog can be a great way to stay in front of your prospects until they’re ready to choose you to solve their dental problems. However, there’s a lot of competition for your prospects’...
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Why Your New Dental Patients Have a Voice
Search from mobile devices overtook desktop computer search in 2o15. Mobile devices allow people to search from almost anywhere at almost any time. For this reason, and due to the increasing...
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How Dentists Throw Away Marketing Money
It’s amazing how much of their hard-earned marketing dollars dentists are wasting. You might not believe that applies to you if you’re fortunate enough to be getting all the new dental patients you can...
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Enhance Your Dental Patients’ Experience to Win
What are your dental prospects looking for? The bottom line is that all of them are looking for someone to solve their dental problems. But there are two distinct groups within your prospects – those...
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Dental Video Testimonial Disasters
Dental patient testimonial videos provide powerful social proof to influence your prospects to choose you. Or, if those videos are done poorly, they can influence your potential patients to stay away...
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The SmartBox “Between the Years” Post for Dentists
One of our SmartBox employees spent part of his military service in Germany, and that’s where he learned the phrase “between the years” to describe the period between Christmas and New Year’s. I’ve...
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The Year in Dental Marketing
This isn’t a post about 2016. It’s about what you’re going to do in 2017 to reach and exceed your goals. This is the year that you have a chance to do things differently. Not because we’ll have a new...
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What Will Your Dental Marketing Bring in 2017?
To say that 2017 has the potential to be a pivotal year is probably an understatement. The political climate has rarely been this unsettled, and what will happen with the economy is anyone’s guess....
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What Dental Patients Want Today
There was a time when dental patients didn’t expect all that much from their dentist. A reasonably comfortable dental chair, a ready hand with the Novocaine, and a quick fix would be produce a...
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Those Young, Hungry Dental Grads
According to the ADA News, the number of dental school applicants exceeded the applicants for medical schools between 2000 and 2015. This is good news for the profession, but it may be bad news for...
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Why Are You STILL Wasting Dental Marketing Dollars
Return on investment (ROI) is a crucial factor in any dental practice’s success. Every marketing dollar invested has to return the maximum ROI to get dentists to their success goals. However, measuring...
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Why Your Dental Reviews Aren’t 5-Stars
Here’s some good news-bad-news for dentists: According to an August, 2016 article, over 9 in 10 consumers read online reviews, and 40% of those consumers read a mere one to three reviews before making...
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Is Your Dental Content Marketing A Help or a Hindrance?
Today’s dental landscape is hugely competitive. More and more dentists are using every means at their disposal to get and keep their name in front of their prospects. Content marketing is one very...
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When Your Dental Website Makes You Look Old
There’s no environment that changes faster than the online environment. The internet is a hotbed of innovation, new design, and the next greatest thing. It’s an environment in which few dentists...
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Inside the ‘Box: Meet Lauren
Lauren Devary Call Quality Analyst It’s funny how we can outgrow things as we get older. “In high school, my friends called me Dory because I tended to forget things easily,” Lauren says. “Now,...
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Why Are Dentists on Social Media Sites That Don’t Deliver?
Adding social media to your marketing strategy is a good idea for dentists who want to reach and influence more dental prospects. However, according to the ranking from a December, 2016 article, not...
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Get Off Your Dental Plateau | Dentistry Today
Business is booming. You’re getting new dental patients, and then everything comes to a screeching … plateau. There is nothing wrong with consistency, but you have a dental practice to operate. You...
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