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Does Offline Dental Marketing Still Work?
Before the internet became a simple fact of everyday life, dentists reached their prospects via newspaper ads, outdoor boards, the occasional TV or radio spot, and postcard campaigns. You might think...
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Your Online Dental Newsletter: Tried and Found Guilty?
The dental office newsletter is a tried-and-true method of staying in touch with your dental patients and prospects. That’s if your newsletter is done right. Otherwise, it would be better described as,...
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Google Changes the Rules for Mobile Dental Websites… Again.
It’s no secret that Google’s emphasis has shifted to providing the best possible user experience. Part of that shift was a recognition of the fact that more searches are initiated from mobile websites...
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Is the New Word-of-Mouth Advertising Killing Your Dental Practice?
How often do you get new dental pages from your Yellow Pages ad? The traditional means of dental marketing – YP ads, newspaper ads, and postcard campaigns – just won’t cut it in today’s wired (and...
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Will Dental Fillings Go the Way of the Dodo?
It isn’t often that something comes along with the potential to reshape an industry. But last month, researchers at King’s College London revealed that they had successfully healed dental caries in...
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Your Dental Patients “Oughta Be in Pictures”
Dental testimonial videos are crucial for your success in today’s “information economy.” Dental prospects have more access to information about dentists than at any time in history. Your prospects...
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Why Are You STILL Wasting Dental Marketing Dollars
Return on investment (ROI) is a crucial factor in any dental practice’s success. Every marketing dollar invested has to return the maximum ROI to get dentists to their success goals. However, measuring...
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Why Your Dental Reviews Aren’t 5-Stars
Here’s some good news-bad-news for dentists: According to an August, 2016 article, over 9 in 10 consumers read online reviews, and 40% of those consumers read a mere one to three reviews before making...
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Is Your Dental Content Marketing A Help or a Hindrance?
Today’s dental landscape is hugely competitive. More and more dentists are using every means at their disposal to get and keep their name in front of their prospects. Content marketing is one very...
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When Your Dental Website Makes You Look Old
There’s no environment that changes faster than the online environment. The internet is a hotbed of innovation, new design, and the next greatest thing. It’s an environment in which few dentists...
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Inside the ‘Box: Meet Lauren
Lauren Devary Call Quality Analyst It’s funny how we can outgrow things as we get older. “In high school, my friends called me Dory because I tended to forget things easily,” Lauren says. “Now,...
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Why Are Dentists on Social Media Sites That Don’t Deliver?
Adding social media to your marketing strategy is a good idea for dentists who want to reach and influence more dental prospects. However, according to the ranking from a December, 2016 article, not...
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Get Off Your Dental Plateau | Dentistry Today
Business is booming. You’re getting new dental patients, and then everything comes to a screeching … plateau. There is nothing wrong with consistency, but you have a dental practice to operate. You...
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Does Offline Dental Marketing Still Work?
Before the internet became a simple fact of everyday life, dentists reached their prospects via newspaper ads, outdoor boards, the occasional TV or radio spot, and postcard campaigns. You might think...
View ArticleClik here to view.
Your Online Dental Newsletter: Tried and Found Guilty?
The dental office newsletter is a tried-and-true method of staying in touch with your dental patients and prospects. That’s if your newsletter is done right. Otherwise, it would be better described as,...
View ArticleClik here to view.
Google Changes the Rules for Mobile Dental Websites… Again.
It’s no secret that Google’s emphasis has shifted to providing the best possible user experience. Part of that shift was a recognition of the fact that more searches are initiated from mobile websites...
View ArticleClik here to view.
Is the New Word-of-Mouth Advertising Killing Your Dental Practice?
How often do you get new dental pages from your Yellow Pages ad? The traditional means of dental marketing – YP ads, newspaper ads, and postcard campaigns – just won’t cut it in today’s wired (and...
View ArticleClik here to view.
Will Dental Fillings Go the Way of the Dodo?
It isn’t often that something comes along with the potential to reshape an industry. But last month, researchers at King’s College London revealed that they had successfully healed dental caries in...
View ArticleClik here to view.
Your Dental Patients “Oughta Be in Pictures”
Dental testimonial videos are crucial for your success in today’s “information economy.” Dental prospects have more access to information about dentists than at any time in history. Your prospects...
View ArticleClik here to view.
Dentists Shouldn’t Always Believe Their Self-Talk
It’s not always easy being a small business owner. Your decisions, including the staff you hire and the tone you set for your practice, are major determinants of your success. The ultimate...
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