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Dentists are #1. Are You?
Dentistry is a great profession, and U.S. News & World Report just confirmed it. Again. After falling to number two behind orthodontists last year, dentists have now regained the top spot as the...
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When Dentists Need to Take Drastic Steps
You may know of Mike Napoli, formerly first baseman for the Red Sox and now a free agent. What you may not know about is his years-long struggle to sleep. Mike had severe sleep apnea. He was waking 50...
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Your Dental Email Subject Lines are Letting You Down
Dentists don’t go to dental school to become marketers. And yet, far too many dentists still manage, or micromanage, their marketing. A recent finding is that 35 percent of people who receive email...
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Not All Dental Success is Created Equal
Nobody goes into dentistry to fail. Everyone wants to be successful, but one dentist’s success can be another person’s nightmare. For instance, the new dental graduate who has just opened his or her...
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Don’t Fall for Dental Marketing Scams
I’ve been in this business for a while now, and I’ve seen just about every kind of dental marketing. Some of it’s not bad, some of it’s pretty good, and some of it is overblown hype. You may have...
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When Your Dental Content “Muse” is AWOL
One of the requirements for your dental website to rank high in organic search is to have fresh, authoritative content that answers searchers’ queries. Keeping that content fresh can be a challenge for...
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Demand Dental Marketing Proof
The renowned Carl Sagan once said, “Extraordinary claims demand extraordinary evidence.” That holds true when it comes to the claims made by some dental marketing firms. Most dental marketing companies...
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Sell Benefits First, Not the Dental Procedure
It’s odd how often people fail to connect the dots. Seemingly intelligent people often get hung up on a single point and don’t think things through to a conclusion. That happens often when dental...
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How is Your Dental Marketing Company Spending Your Money?
If you’re working with a dental marketing firm, are you getting everything you should be getting? I’m not here to slam any other company, but I know that there are unscrupulous actors out there. Those...
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How’s That Monthly Dental Advertising Thing Going?
I’ve met many dentists who can’t escape that “hamster on a treadmill” feeling. They’d prefer to spend more time solving patients’ dental problems. Instead, they have to take time away from clinical...
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Your Dental Marketing Results Should Be Guaranteed
Manufacturers provide product warranties, and service companies offer satisfaction guarantees. Why should dental marketing services be any different? At SmartBox, we firmly believe that marketing firms...
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Will Your Online Dental Content Strategy Fail?
Benjamin Franklin reportedly coined the phrase, “If you fail to plan, you plan to fail.” That holds true when it comes to your dental content marketing. Many dentists treat their content marketing as...
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Dentists Must Go HTTPS or Go Home
SmartBox recently completed migrating all of its dentists’ websites from HTTP to HTTPS. There are several reasons to prefer HTTPS, greater online security and HIPAA compliance being the main ones. The...
View ArticleNew Albany company offer employees unlimited vacation time | NEWS & TRIBUNE
Luxurious honeymoon. Quality time with family. And more free time. These are all topics of conversation of SmartBox Web Marketing team members. This comes after SmartBox Web Marketing, founded by Colin...
View ArticleSmartBox’s ‘unlimited time off’: a Silicon Valley benefit in the Louisville...
SmartBox Web Marketing, one of the country’s fastest growing digital marketing companies, has announced a wave of new employee benefits including unlimited paid time off. The new employee benefits are...
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Dentists in Rural Areas Aren’t Safe for Long
Hardly anyone says, “As Nebraska goes, so goes the nation,” but dentists would do well to keep a closer eye on events in the Cornhusker State. The University of Nebraska Medical Center (UNMC) has...
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Will Gum Disease Treatment Remain a Viable Revenue Stream?
There’s big news in the ongoing battle against gum disease. In October, 2016, it was announced that researchers had succeeded in sequencing more than 40 master regulator genes that are thought to be...
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Use Long-Tail Dental Keywords or Forget It
There was a time, not that long ago, when everyone looking to be found online focused on short-tail keywords. When it comes to dentistry, think of things like”‘dentures,” “root canal,” or “braces” as...
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Is the Single-Dentist Practice Doomed?
According to a recent article, more and more new dental school graduates are choosing one of two paths – going to work for a large group practice, or purchasing an existing practice. The combination of...
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Why Don’t Your Dental Prospects Know Your Name?
One of our SmartBox staffers used to live in the small town of Worland, Wyoming. Before you run a search or reach for an atlas, Worland is in north-central Wyoming, roughly in the middle of the Bighorn...
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