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Can Dentists Survive Without Insurance Reimbursement?
According to the ADA, private insurance was the single largest source of payment for dentists in 2015, amounting to more than 41 percent. That’s both good news and bad news. It’s good news because your...
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Why You’re Losing Dental Prospects
There’s no doubt that dentists are very intelligent, dedicated, and talented group of people. There’s also no doubt that dentists are as different as everyone else – different beliefs, different...
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Are You Impatient With Your Dental SEO?
Search engine optimization, or SEO, has been widely touted as the greatest thing since the invention of the smartphone. That’s both true and not true. One of the side effects of the internet is that...
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There’s A Storm Coming
When you see dark clouds gathering on the horizon, you generally figure there will be a storm soon. And you know that you’d better seek shelter. Four massive dark clouds have been gathering for some...
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Your Dental Phone Answerers Are Costing You Money
Dentists typically spend a fair amount on marketing their practices. They almost universally don’t get enough return on that investment. Part of the reason for low ROI is that dentists tend to market...
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Dentists Should Keep What They “Catch”
Too many dentists are caught in a revolving door syndrome. New patients come in, have a minimal amount of work done, and disappear. There’s no patient loyalty, no effort to refer other patients, and...
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The “Voice of the People” Can Be Bad News For Dentists
Is your image of a consumer someone who uncritically chooses the goods or services that businesses offer? You’d better rethink that, because the rise of “consumerism” is changing the face of commerce....
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Your Dental Practice Phone is Lot More Expensive Than You Think
90 percent of people looking for a dentist begin their search online. Of those, the overwhelming majority still use their phones to book an appointment. Your phone answerers are the last, vital link...
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Your Dental Practice’s Best Contingency Plan
Contingency planning is necessary for businesses of all sizes, and that includes dental practices. Some contingencies, such as natural disasters or physical plant problems, have fairly straightforward...
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What Story Does Your Dental Marketing Tell?
Too much of today’s dental marketing is a straightforward proposition: “We do this for this much money.” Quite a few of a given market’s dental prospects will respond that approach. They’ll pick the...
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Google Dental PPC Ads Aren’t the Only Option
Pay-Per-Click (PPC) advertising is part of many dentists’ online marketing. 2016 saw tremendous changes to how Google treats PPC ads. The elimination of the right-side ads, and their incorporation into...
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Your Dental Practice Is Under Siege
Sometimes, you see them coming. Sometimes you don’t notice until they have you surrounded. Dental practices in the United States are facing a “perfect storm.” That’s a strong statement, but there’s...
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Avoid These 4 Dental Email Missteps
Email campaigns are a very effective means of educating your dental prospects about the solutions to their dental problems. Maintaining regular contact also keeps you top-of-mind with prospects and...
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Corporate Dentistry is Coming For You
There’s a growing trend that will transform the practice of dentistry into a struggle for survival. The early predictions were about the increasing prevalence of corporate dental practices were...
View ArticleDentists Have a Big We-We Problem | Dentistry Today
You’re a dentist who’s excited about your skills and is eager to tell the world. Your website includes every degree, certification, and participation ribbon you’ve ever received. It looks dignified and...
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Your Website is Driving Dental Prospects Away
There are nearly 100,000 dental practices in this country according to the Bureau of Labor Statistics. Virtually all of those practices have a website. Very few of those websites are constructed to...
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Why Your Dental Marketing is Failing You
As a group, dentists keep abreast of the latest developments in the prevention, diagnosis and treatment of dental issues. As a group, they tend to be a little tardy in adopting best practices when it...
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Your Money Is Slipping Through Your Phone Answerers’ Fingers
Dentists spend a lot of money marketing their practices to attract new dental patients. And in spite of the rise of the internet, the vast majority of new patients still use the phone to schedule their...
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Has Your Dental Website Gone Mobile Yet?
If your dental website isn’t mobile-compatible, you’ve been paying a penalty in search engine rankings since 2015. Here’s why. Searches initiated from mobile devices and tablets have overtaken searches...
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The Four Horsemen of Dentistry Are Coming for You
There’s a storm coming, and dental practices aren’t prepared for a tempest of this magnitude. Most dental practices will be caught flat-footed. If yours is one of the uninformed, unprepared practices,...
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