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Being the Change I Want to See in the Dental World
Happy Independence Day! No matter what some malcontents might say, we enjoy a lot of freedoms in this country. It’s fitting that we take the time to remember that. On this 4th of July, I want to talk...
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Why Aren’t You Enough for Your Dental Practice?
Do you have days when you feel like you’re on a treadmill? There’s that “running as fast as I can to stay in one place” sensation. You’re seeing 15 or 20 patients a day, you’re working as hard as you...
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Your Dental Practice Isn’t Prepared
If the Great Recession of 2009 taught us anything, it’s that dental practices aren’t immune from macroeconomic trends. Far from it, in fact. Dental practices have only begun to make up the lost revenue...
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Why Aren’t Dentists More Social on Social Media?
It’s amazing how long some traditions hang on. It’s even more amazing why almost nobody thinks to question those traditions. Case in point: advertising for new dental patients. Historically, dentists...
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What’s Up With Dental Practice Phone Answerers?
SmartBox Web Marketing received quite a shock last year. It was both a shock and a wakeup call for us and for dentists everywhere. We recorded and listened to every incoming call to all of our Elite...
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Is Retirement a Fading Prospect for Dentists?
Right now, the United States is enjoying a long period of economic growth. Weak, anemic growth by historical standards, but still growth. With that in mind, it might seem naive to ask whether dentists’...
View ArticleHow to attract patients with dental fear and anxiety to your practice |...
Fear is a powerful thing. Unfortunately, it keeps people away from the dental office for years — or even decades. Many dentists have given up on reaching out to fearful patients. Colin Receveur, CEO of...
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Dental “Magic Marketing Bullets” Miss The Mark
There’s always someone out there who is willing to sell you the “latest and greatest” marketing technique. And there are always dentists who will rush to buy the latest bright, shiny object, usually...
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Will You Leave Dentistry A Millionaire?
Dentistry is perpetually ranked as one of the best, if not the best, professions in the country. It scores very high on income, work-life balance, and growth prospects. Given those advantages, it’s a...
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Dentists Have Limited Time to Prepare for the Next Recession
Do a simple search for the terms “next recession,” and you’ll discover something both fascinating and alarming. The fascinating part is that virtually every financial pundit says the next recession is...
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Should Dentists Take Marketing Into Their Own Hands?
Since its inception, SmartBox Web Marketing has been dedicated to helping dentists – even if they never decide to work with us. We “give away the store” by sharing the underlying structure and all the...
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Dental Email Strategies That Work
Accordingly to Google, people consult an average of 10.4 online sources of information before making a decision to purchase goods or services. That’s a mixed blessing for dentists. It means that you...
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What Do Your Dental Patients Say About Your Practice?
Visit almost any dentist’s website and have a look at the patient testimonials. You’ll see a large number of “Everybody in the practice is wonderful!” testimonials, together with some specific mentions...
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Dentists Who Publish a Book Stand Out
One of the biggest problems that dentists face today is the presumption of competence. That might sound like a nonsensical statement, but it’s true. Dentists are viewed as advanced-degreed...
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More is Not Better for Dental Websites
Content is and probably always will be king as far as Google is concerned, but dentists should be wary about adding content just to try to score higher in search engine results pages (SERP). That’s not...
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Track Down the Weaknesses in Your Dental Marketing
Dentists aren’t detectives, although some diagnostic puzzles may challenge your deductive skills. But one area where dentists can benefit from doing some investigation is their online marketing....
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When the Phone Isn’t Your Dental Practice’s Friend
Unless your dental practice is different than the vast majority of practices, what follows may be hard to hear. You front desk is almost certainly costing you big bucks. That’s not a claim to be made...
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You Catch the “Fish” That Will Take Your Dental Bait
People who enjoy fishing know that certain kinds of lures and baits are better suited for attracting certain kinds of fish. There’s a lesson here for dentists. Most dentists advertise their practices...
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Some Not-So-Good News for Dentists
There’s probably not a practicing dentist in the U.S. who wasn’t impacted by the Great Recession. On average, practices took about a 7 percent hit to their collections. The impact was far greater for...
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Is There Such a Thing as Too Much Dental Content?
Content is king on when it comes to being found on Google. But for dentists, as well as almost every other business, the right amount of content is the key to keeping your website ranking high. There...
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